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Business profile: Sweetgrass & Serenity Spa Salon Boutique

BIG CYPRESS — Crystal Wilcox wanted to start a business but wasn’t sure what she wanted to do. While attending a 5-year-old’s birthday party with her daughter at a beauty salon in Fort Myers, she was inspired to open a salon of her own in Big Cypress. That dream has become a reality with the opening of Sweetgrass & Serenity Spa Salon Boutique on Nov. 13.

“I wanted to open a business on the reservation for the community so they don’t have to drive 30 minutes to get their hair done,” she said. “Now, if we can only get a bank and a grocery store.”

 Crystal, a cosmetology student at iTECH in Immokalee, never saw herself in the beauty industry until now. Having a daughter, Jalee, 7, changed her perspective. Crystal enjoys helping other people find their beauty.

Owned with her husband, Cory Wilcox, Sweetgrass & Serenity is a full-service salon, spa and boutique. The salon, located in the old Bureau of Indian Affairs building, has separate rooms for hair, nails and facials and for the boutique. Before they opened, the Wilcoxes renovated the entire 1,000-square-foot building and put in new plumbing and electricity to prepare it for business.

“The initial startup was a challenge,” said Cory, who also owns Native Land Works, which clears land in preparation for new houses. “Big Cypress has never had a salon, and we are providing services and making people happy. Hopefully, the business will continue to grow.”

Services offered include hair care for men and women, facials and peels, waxing, makeup application, manicures and pedicures. The salon offers specific services on different days of the week. Wednesday, for example, is barber day, and Tuesday, the esthetician is there to give facials. Future services will include massages and possibly chiropractic services. The hairdresser and nail technician are available daily.

The boutique also features Native American-made jewelry, handmade purses, flower arrangements and customized flip-flops and cell phone cases.

“Reactions from the community have been good,” Crystal said. “We’ve been pretty busy, and people are glad we’re here.”

The Wilcoxes believe more businesses could do well in Big Cypress.

“Just follow your dreams and run with it,” Cory said.

Sweetgrass & Serenity is located across from the Big Cypress Field Office at 31025 Josie Billie Highway. Hours are Tuesday through Friday, 10 a.m. to 6 p.m.; weekends are by appointment only. For more information, call 863-902-1224 or email



Beverly Bidney
Beverly Bidney has been a reporter and photographer for The Seminole Tribune since 2012. During her career, she has worked at various newspapers around the country including the Muskogee Phoenix in Oklahoma, Miami Herald, Associated Press, USA Today and other publications nationwide. A NAJA award winning journalist, she has covered just about everything over the years and is an advocate for a strong press. Contact her at

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