You are here
Home > Arts & Entertainment > HRI expands hotel footprint in Spain

HRI expands hotel footprint in Spain

Next up: Hard Rock Hotel Madrid. Coming soon: Barcelona joins the party.

Hard Rock International keeps, well, going international. It announced its third hotel development in Spain – Hard Rock Hotel Barcelona. The $223 million project is expected to open in 2022. Construction is set to begin later this year.

Officials said Hard Rock Barcelona will be located on one of the last available seaside plots in the city’s metro area.

Once completed, it will include 504 rooms with private balconies overlooking the Mediterranean Sea. The hotel’s amenities will include a rooftop terrace and bar with swimming pool, two specialty restaurants, a lobby bar and a music bar.

“This is set to be another ambitious project for Hard Rock International alongside ASG,” Todd Hricko, SVP and head of global hotel development at HRI said in a statement. “Hard Rock Hotel Barcelona will bring the brand’s dynamic and vibrant hospitality to Barcelona’s Mediterranean coast, injecting energy and world-class entertainment into the city’s hotel scene.”

The hotel is actually owned by ASG (ActivumSG Capital Management Ltd.) but will be operated by Hard Rock Hotels. It is the fourth project in ASG’s Spanish hotel development portfolio following a surge of visitors to Spain, the statement said.

This rendering shows the forthcoming Hard Rock Hotel Barcelona which is expected to open in 2020. The building has a Hard Rock logo on the top of it. (Courtesy HRI)

“Our agreement with Hard Rock International is an important milestone for this signature investment. It’s our second collaboration with HRI’s renowned hospitality brand following the announcement on the opening of Hard Rock Hotel Madrid,” Saul Goldstein, ASG’s founder and managing partner, said in the statement.

The Barcelona development is adjacent to the Fòrum beach and marina in Sant Adrià del Besòs. It is near to subway and tram access to Barcelona’s city centre as well.

The hotel is also located near the Parc del Fòrum and Parc de la Pau, both of which host a regular line up of events and festivals – something important to Hard Rock guests.

It was announced late last year that the Hard Rock would open its first Spain hotel in Madrid. That 159-room project is expected to be completed soon and open later this year.

The third hotel property is located on the Spanish island of Ibiza, which is already open and operating. Spain also has eight Hard Rock Café locations.

The future for Hard Rock outside of the U.S. continues to be a healthy one. About a year ago, HRI chairman and Seminole Gaming CEO Jim Allen said another signature guitar-shaped hotel and integrated resort would be coming to Japan.

The company’s first guitar-shaped hotel is nearing completion in Hollywood, Florida, where it also operates one of its most successful casinos.

There are now 28 Hard Rock Hotels and counting. HRI is owned and operated by its parent entity, the Seminole Tribe of Florida.

Damon Scott
Damon is a multimedia journalist for the Seminole Tribune. He has previously been an editor and reporter for digital and print media in Florida and his home state of New Mexico. Send him an email at

Leave a Reply