HOLLYWOOD — Hard Rock International (HRI) will show its continued support for breast cancer awareness and research throughout October with its 22nd annual Pinktober events.

Through the Hard Rock Heals Foundation, Hard Rock Cafés, hotels and casinos worldwide will participate in the campaign with limited edition merchandise, food and beverage menu items, local events and more. Hard Rock’s mottos, including “Love All – Serve All” and “Take Time To Be Kind,” tie in with its support throughout Breast Cancer Awareness Month and the goal of lending a hand to those who need it most.

HRI will offer uniquely designed merchandise including a Pinktober-themed T-shirt and pin. A percentage of all proceeds will go to charities that help raise awareness and funds for breast cancer research.

To celebrate the unwavering strength of women battling breast cancer and breast cancer survivors, Hard Rock Hotels will introduce the mantra “Stay Strong with Hard Rock Hotels” and will donate 50 special stays of four nights each at Hard Rock all-inclusive resorts.

Players on Hard Rock Digital’s free “Hard Rock Social Casino” game will determine how much money is donated to the Hard Rock Heals Foundation. The more players spin, the more the donation amount increases starting at $1,000 for 25 million community spins and increasing at regular intervals up to a top donation of $10,000.

A line-up of community events and activities round out the Pinktober programs. At several Hard Rocks around the world, pink Fender guitars will be added to the Sound of Your Stay music program, allowing guests the opportunity to check out a complimentary guitar on site.

Guests at the Hard Rock Hotel Daytona Beach can see pink in rooms which include pink sheets, towels, flowers, a pink welcome amenity and a custom pink Fender guitar available for jam sessions. Ten percent of revenue received from these rooms will go to breast cancer awareness.

Seminole Hard Rock Hotels & Casinos in Florida and New Jersey are joining together to sponsor their local American Cancer Society – Making Strides Against Breast Cancer Walk. Tampa’s walk was held Oct. 2 at Raymond James Stadium. Seminole Hard Rock Hotel & Casino Hollywood will sponsor the walk Oct. 23 at Huizenga Plaza in Fort Lauderdale.

Hard Rock Hotel & Casino Atlantic City is the flagship sponsor for the walk Oct. 10 at Ocean City High School in Ocean City, New Jersey. The Atlantic City casino will have a mammogram van onsite to provide free screenings every Wednesday in October and will turn the table games felts pink. Pops of pink lighting and other displays will be found throughout the property.

The Guitar Hotel will be lit in a Pinktober theme nightly from 8 p.m. to midnight. Additionally, a special Bora Bora cabana will be decked out in pink with proceeds from rentals going to the cause and a social wall in the lobby will serve as an apropos backdrop for guests to show support for the fight against breast cancer.

Hard Rock Hotel Madrid will host a live benefit concert Oct. 19 at its onsite venue RT60. All ticket sales will be donated to Asociacion Española Contra el Cancer.

Throughout October, participating Hard Rock Cafés in North America and Europe will offer a special menu consisting of three burgers and a cocktail. A portion from every burger sold will go to the Hard Rock Heals Foundation, the American Cancer Society and the Caron Keating Foundation.

Guests at the Hard Rock Hotel San Diego can drink pink milk shakes and cocktails to support breast cancer research. Pink cocktails will be poured at the Hard Rock Hotel at Universal Orlando’s Velvet Lounge and Beach Club, with a portion of the proceeds going to breast cancer awareness.

Hard Rock Hotel Amsterdam and Hard Rock’s all-inclusive properties in Mexico and the Dominican Republic will serve pink cocktails with proceeds benefitting local breast cancer charities.

“As we enter our 22nd year of this campaign, we do not underestimate the importance of the continued promotion of breast cancer awareness and research,” Jon Lucas, chief operating officer of Hard Rock International, said in a statement. “Hard Rock International is proud to lend steadfast support toward this global issue and will continue to spread the message of courage and hope among fighters, survivors and their loved ones on a local and global scale.”