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Hard Rock to build 8 hotels in Brazil

HOLLYWOOD — Hard Rock fans who have visited or live in Brazil know there are some Hard Rock Cafes to choose from, but no hotels to stay in. But, officials say hang tight because that’s about to change in a big way.

Hard Rock International released its plans April 26 for the development of eight hotels comprising about 3,000 rooms to be located across the South American country in the coming years. Cities set to get a Hard Rock Hotel include Sao Paulo, Fortaleza, Ilha de Sol, Campos do Jordão, Foz do Iguaçu, Jericoacoara, Natal and Recife.

The hotels will be managed by Hard Rock and located in existing properties owned by Brazil-based real estate developer VCI S.A.

Officials said in a statement that the Brazilian hotels would showcase the country’s “vibrant, energetic and artistic culture through locally inspired design and unmatched live music experiences.” Unique Hard Rock memorabilia from celebrated Brazilian artists will be displayed throughout the properties as well, officials said.

The hotels are expected to be completed over a period of about eight years. Three are already underway. Sao Paulo and Fortaleza are expected to open first, followed by Recife, Natal and Ilha de Sol. Foz de Iguaçu is scheduled to open in 2025, Campos do Jordão in 2027 and Jericoacoara in 2028.

As one might expect, the projects are expected to create hundreds of temporary and permanent jobs in each respective community as well as provide a boost to tourism.

“Brazil is poised to step up as a headlining performer on the world stage of travel destinations,” Todd Hricko, senior vice president of hotel development at Hard Rock Hotels said in a statement. “This announcement exemplifies great strides for Hard Rock’s continued global growth and throughout Brazil, specifically, for years to come.”

Each property will have Hard Rock amenities like the Rock Shop and Rock Spa. At Ilha do Sol, located on a Brazilian island, the hotel will have 311-rooms with water views. It will feature three restaurants, three swimming pools, meeting space and a Body Rock fitness center, among other amenities.

“And there is no shortage of adrenaline-spiked water sports such as wakeboarding, water skiing, sailing and other beach activities,” officials said. “Get ready for the red carpet treatment. This is Hard Rock, island style.”

The Seminole Tribe is the parent entity of Hard Rock International, which has 239 owned, licensed or managed hotels, casinos, cafes, Rock Shops and live performance venues in 68 countries.

Damon Scott
Damon is a multimedia journalist for the Seminole Tribune. He has previously been an editor and reporter for digital and print media in Florida and his home state of New Mexico. Send him an email at