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Hard Rock Live venue debuts at California casino

Hard Rock Live opened June 3 at the Hard Rock Hotel & Casino Sacramento at Fire Mountain. (Courtesy Hard Rock)

The Hard Rock Hotel & Casino Sacramento at Fire Mountain opened its Hard Rock Live entertainment venue June 3 with a sold-out concert by pop band Maroon 5. The 65,000-square-foot venue seats 2,500 and can accommodate 3,500 in a general admission format.

The casino and hotel portion of Hard Rock Sacramento opened in 2019 – part of a $75 million project. Officials said more than two million people have visited since the opening. The Hard Rock Live debut was part of a second phase of opening.

Hard Rock Sacramento is a partnership between the Enterprise Rancheria Tribe and the Seminole Tribe – the parent entity of Hard Rock International. Hard Rock manages the development, while Enterprise Rancheria owns the property and licenses the brand from Hard Rock.

The development is located in Wheatland, California, about 35 miles north of Sacramento. It was built on about 40 acres in a rural area of Yuba County within the tribe’s lands. It’s the first venture of its kind in California for Hard Rock.

Officials said the Hard Rock Live venue, in addition to concerts, serves as a flexible event center with the capability to host live shows, sporting events, galas and more. The design of the seating puts spectators never more than 140-feet from the stage, officials said.

The venue also features Hard Rock’s memorabilia – more than 40 pieces – as well as a photo booth and bar.

“Live music and entertainment are fundamental attributes of the Hard Rock brand,” Mark Birtha, president of Hard Rock Sacramento, said in a June 1 news release. “We are so excited to be able to provide unmatched entertainment experiences from premier talent in a venue unlike any other in the Sacramento region.”

The space can also be used in the event of regional emergencies, officials said. The building was designed to be available as an emergency shelter for up to 1,000 people, if needed.

More information is at hardrockhotelsacramento.com.

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Damon Scott
Damon is a multimedia journalist for the Seminole Tribune. He has previously been an editor and reporter for digital and print media in Florida and his home state of New Mexico. Send him an email at damonscott@semtribe.com.
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