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Hard Rock Hotels ranked No. 1 in J.D. Power study

The Hard Rock Hotel Singapore is one of the properties that comprise the company’s many hotel options. (Hard Rock)

Hard Rock Hotels has again received high scores in an annual J.D. Power study of guest satisfaction. J.D. Power is a data and analytics company. Hard Rock made the announcement in a news release July 26.

The study ranked Hard Rock Hotels as the top brand in its “upper upscale” category, tying the Margaritaville Hotels & Resorts. Hard Rock has achieved the high mark for “outstanding guest satisfaction” in four of the last five years among more than 100 hospitality brands in nine markets. It bested other well-known hotel brands such as Hyatt Regency, Marriott, and Hilton Hotels & Resorts. The Waldorf Astoria was tops in the “luxury” category, while Cambria Hotels and Suites was tops in the “upscale” category.

The 2023 study measures “guest satisfaction, advocacy and loyalty” by analyzing guest responses to survey questions. Hard Rock Hotels also received top marks within the “food and beverage” and “value for price” categories, the release said.

“We are honored to be named number one by J.D. Power in our industry once again,” Jim Allen, chairman of Hard Rock International and CEO of Seminole Gaming, said in the release. “Our team is deeply committed to providing our guests the absolute best experiences when they stay with us. This award is a testament to their hard work, dedication and attention to detail and excellence.”

The Seminole Tribe is the parent entity of Hard Rock International and Seminole Gaming.

There are 37 Hard Rock Hotel and Hard Rock Hotel & Casino properties across the globe. The properties are known for featuring music and entertainment touches and other amenities – like iconic music memorabilia and live music shows – that span genres and appeal to different generations.

Hard Rock said it expects to open 13 additional hotels and three hotel-casinos through 2025. Newer properties under development are located in Brazil and Portugal, while expansions are underway in Las Vegas and Athens.

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