HOLLYWOOD — The Seminole Tribal Fair and Pow Wow will fill the Hard Rock Hollywood Feb. 7-9 with colorful regalia and the sound of beating drums as hundreds of dancers and drummers compete for more than $150,000 in prize money.

Billed as the 49th annual Celebration of Native Arts and Culture, each day will begin with grand entries (Feb. 7 at 2 p.m. and 7 p.m. and Feb. 8 at noon and 7 p.m.) During the grand entry the Seminole and Lakota Women Warriors color guards, dignitaries, royalty, celebrities and dancers take the floor and fill every inch as they dance around in an ever tighter circle.

Competitive dance events will feature men’s straight, fancy and grass, women’s cloth, fancy shawl, buckskin and jingle and men’s and women’s northern traditional.

The drum competition will include northern and southern categories.

The event will also offer enough traditional Seminole patchwork, beadwork, baskets and crafts, along with items from other Native American tribes, to keep any shopper busy.

Country music stars Big & Rich are scheduled to be the headliners with a free concert Feb. 9 at 3 p.m. in the Seminole Ballroom. Special guests include Cowboy Troy and DJ Sinister.

Other entertainment on tap includes a freestyle alligator wrestling competition Feb. 8 and 9 as well as wildlife shows.

The Native Reel Cinema Festival will be held Feb. 7 and 8 and will include the 30th anniversary screening of “Powwow Highway,” and a Short Film Festival.

Celebrities scheduled to appear include Gary Farmer, Keith Secola, Martin Sensmeier, Eugene Brave Rock, Maddona Thunder Hawk, Marcella Gilbert, Elizabeth Castle, Adrian Stevens and Sean Snyder.

Hosted by actor and stuntman Eugene Brave Rock, the screening of “Powwow Highway” will be Feb. 7 at 8 p.m. and will feature a question and answer period with its star Farmer, who will also join Secola for a musical performance.

Fans will have a chance to take photos with their favorite celebrities as well.

The Short Film Festival will be Feb. 8 from 5 p.m. to 7 p.m. Films include “Fast Horse,” “Legacy,” “ALLAPATAH,” “Sweetheart Dancers” and “Warrior Women.”

There will also be a question and answer session with Thunder Hawk and Gilbert of “Warrior Women” and Stevens and Snyder of “Sweetheart Dancers.”

For more information visit semtribefairandpowwow.com/.