Hard Rock Digital (HRD) has joined a group of other national online gaming operators with a shared goal of strengthening the industry’s responsible gaming standards. HRD is Hard Rock International and Seminole Gaming’s platform for internet gaming and sports betting.

HRD joined Fanatics Betting and Gaming and PointsBet as the latest members of the coalition. Existing members include Bally’s, BetMGM, DraftKings, Entain, FanDuel and MGM Resorts International. A March 30 news release said company representatives met in September 2022 to come up with a list of industry-specific responsible gaming standards to promote.

“Hard Rock Digital is pleased to have this opportunity to collaborate with our fellow operators to promote and maintain an industry-wide atmosphere of responsible gambling,” Danny Crook, senior vice president of operations at HRD, said in the release. “We’re committed to serving our players with educational tools, resources, and support – to ensure a safe and enjoyable online gaming experience.”

Some of the standards that were compiled, according to the release, are:

• Launching a variety of responsible gaming tools and sites.
• Appointing responsible gaming ambassadors.
• Advocating for a unified, nationwide responsible gaming toll-free helpline.
• Establishing research partnerships with industry-leading institutions.
• Partnering with the National Council on Problem Gambling by serving as donors and advisory board members; helping to fund the organization’s agility grant program; and supporting its state affiliates through a state council funding program.
• Receiving the “RGCheck” accreditation from the Responsible Gambling Council, a leading international authority on responsible gaming.

The Seminole Tribe is the parent entity of Hard Rock International and Seminole Gaming. More is at hardrockdigital.com.