HOLLYWOOD – Keith Sheldon has been named president of entertainment for Seminole Gaming and Hard Rock International. Seminole Hard Rock Support Services made the announcement June 25. Sheldon will oversee and direct the entertainment function for Seminole Gaming and HRI.

“Keith Sheldon has a proven track record of success and an impressive list of accomplishments from his previous endeavors that will set him apart in this role at Seminole Hard Rock Support Services,” Jim Allen, chairman of HRI and CEO of Seminole Gaming, said in a statement. “We are excited to welcome him to our team and are certain he will continue to leverage his expertise in the entertainment industry to provide unbeatable experiences that our fans will enjoy for years to come.”

Sheldon most recently was executive vice president of programming and development at BSE Global, where he led the development of content opportunities and special events at Barclays Center, home of the NBA’s Brooklyn Nets and the part-time home of the NHL’s New York Islanders. Acts he helped secure included Bruce Springsteen, Barbra Streisand, Jay-Z, Ed Sheeran, Madonna and Justin Bieber. He was also involved in planning, development and programming of Nassau Veterans Memorial Coliseum and Webster Hall.

Sheldon was named to Billboard magazine’s “40 Under 40” in 2016 and was a finalist for Pollstar’s Venue Executive of the Year in 2017, 2018 and 2019. He has degrees from Brooklyn Law School and Bucknell University.