HOLLYWOOD — Hard Rock International announced Aug. 22 the appointment of David Pellow to senior vice president of Company Cafe Operations.

Pellow, who has been with Hard Rock for nearly 20 years, previously held the position of area vice president of cafe operations – Europe, where he managed operations for Hard Rock Cafe locations in 13 countries across the continent.

In his new role, Pellow will lead the Cafe Operations team, managing more than 60 company owned locations throughout the United States and Europe, and will oversee the brand’s area vice presidents, facilities team, retail operations and sales & marketing team.

He will report directly to president of Cafe Operations of Hard Rock International, Stephen K. Judge.

“David Pellow has been a vital part of the Hard Rock team for many years and is the ideal executive to be at the forefront of the Cafe business,” Judge said.

In 2001, Pellow began his career with Hard Rock as Assistant General Manager of Hard Rock Cafe Edinburgh and was quickly promoted to General Manager.

In 2009, Hard Rock International named Pellow “General Manager of the Year.”

Just one year later, under his leadership, Hard Rock Cafe Edinburgh received the prestigious “Cafe of the Year” award at Hard Rock International’s 2010 Global Conference.