HOLLYWOOD – Kimberly Manna, former chief executive officer of Panama Jack, has been appointed senior vice president of Retail and Licensing for Hard Rock International.

“Kimberly’s wealth of experience in brand strategy in the retail and licensing spaces will be a great asset to Hard Rock International as we continue to grow our retail footprint and expand our brand reach across the globe,” Jim Allen, chairman of Hard Rock International and CEO of Seminole Gaming, said in a statement Aug. 11.

Manna will report directly to Allen.

“It is an honor to work with one of the world’s most globally recognized brands,” Manna said in a statement. “I look forward to bringing new and exciting collaborations to Hard Rock’s international fan base.”

Manna served as CEO of Panama Jack for more than 18 years, starting in 2003, according to her Linkedin page. Long known for its beach-related products, such as sun care, hats and sunglasses, Panama Jack also has resorts in Mexico through a partnership with Playa Hotels & Resorts. Manna oversaw resort development as well as global wholesale, retail distribution, brand strategy and extension.

Manna is also a former senior vice president for Sony Pictures Entertainment, where she assisted with the development of the brand’s franchise properties such as “Ghostbusters,” “I Dream of Jeannie,” “Men in Black,” “Godzilla,” “Jumanji,” “Jeopardy” and “Wheel of Fortune.”

Manna earned a bachelor’s degree in finance and marketing from the University of Miami Herbert School of Business. She serves on UM’s School of Communication Dean’s Advisory Committee.

The Seminole Tribe is the parent entity of Hard Rock International.