David Salcfas, who has nearly 40 years of experience in the hospitality industry, has been named general manager of Hard Rock Hotel New York. The 446-room hotel is located in the heart of Midtown Manhattan.

Salcfas previously held several leadership positions at Marriott International, including as an executive committee member. He has worked in catering, events, marketing, operations and sales during his career.

Salcfas’s experience in New York includes hotel manager positions at the Ritz-Carlton in the Central Park neighborhood and Marriott Marquis in Times Square.

“We look forward to seeing David further the invaluable contributions made by the hotel in their first year of opening and strengthening our profound commitment to create a positive impact in the communities where we do business,” Jon Lucas, chief operating officer for Hard Rock International, said in a June 21 press release.