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Hard Rock to build hotel in Long Beach

Officials plan to open a Hard Rock Hotel in downtown Long Beach, California, in 2027. (Rendering courtesy HRI)

Hard Rock International (HRI) officials announced plans Nov. 13 to build a Hard Rock Hotel in downtown Long Beach, California. A Nov. 14 news release said it would be the first “new-build, full-service” hotel built in the city in 30 years. Long Beach is located about 25 miles south of Los Angeles.

Construction is expected to begin in the summer of 2024, with plans to open the hotel in the spring of 2027.

“We’re grateful to [Long Beach] Mayor Rex Richardson, the city council and our partners for welcoming Hard Rock’s unique brand of hospitality and entertainment to the city of Long Beach,” Jon Lucas, HRI chief operating officer, said in the news release. “We are really excited about expanding our award-winning hotel portfolio on the West Coast.”

HRI has 25 Hard Rock Hotels and 10 casino-hotels in its portfolio, including properties in San Diego and Sacramento.

The Hard Rock Hotel Long Beach is set to be 31 stories high with 427 rooms. Amenities include a three-story atrium, a rooftop bar with 360-degree views, an outdoor pool with views of the Pacific Ocean, a fitness studio, two restaurants and retail options. The news release said there will also be a “speakeasy” with an intimate concert hall that seats 250.

“This incredible project is possible thanks to an amazing team of professionals. Together, we’re bringing new energy and vitality to our downtown and our entire city,” Mayor Richardson said in a Facebook post. “Thank you also to the Seminole Tribe of Florida, whose partnership marks the first major tribal investment in our city in modern history.”

Officials said the development is expected to create 3,600 jobs – 3,100 temporary construction jobs and 500 permanent positions.

The hotel will be located at 100 E. Ocean Blvd., adjacent to the Long Beach Convention Center and near to area attractions like Alamitos Beach, Shoreline Village, the Long Beach Cruise Terminal and the Aquarium of the Pacific.

The Seminole Tribe is the parent entity of HRI and Seminole Gaming. More information is at

Long Beach mayor Rex Richardson speaks at a Nov. 13 news conference to announce that a Hard Rock Hotel is planned for the city. (Rex Richardson/Facebook)