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Hard Rock increases presence in Formula 1 event

The Hard Rock Beach Club will be a trackside fan experience featuring cabanas, pools and sand for the Formula 1 Crypto.com Miami Grand Prix that will be held at the Hard Rock Stadium campus. (Courtesy rendering)

MIAMI GARDENS – Hard Rock International will have more of a presence in Miami’s Formula 1 Grand Prix than just the name of the host stadium complex.

In a multi-year partnership announced Feb. 16 with South Florida Motorsports, HRI will be active in fan activities at the racetrack on Hard Rock Stadium’s campus – the track is known as the Miami International Autodrome – as well as Seminole Hard Rock Hotel & Casino Hollywood. The Formula 1 Crypto.com Miami Grand Prix will debut May 6-8.

“Hard Rock is proud to partner with the Formula 1 Crypto.com Miami Grand Prix on this international event,” Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, said in a statement. “With venues in 70 countries around the world, we welcome the spotlight right here in South Florida where our flagship Guitar Hotel is located.”

The Hard Rock Beach Club will be located near turns 11, 12 and 13 on the track. The fan experience will feature a 24,000-square-foot beach, resort-style pools, musical performances and two levels of cabanas.

Hard Rock Hollywood will be the center of the race’s social gatherings. It will host the official kick-off party May 5 as well as after race parties. Hard Rock will also be featured on the race’s digital network and have trackside signage.

As a way to announce the new partnership in the event, Hard Rock used the race’s colors and imagery in its Guitar Hotel light show.

Click here for ticket information.

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