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Hard Rock Hotel opens in southern Spain

Hard Rock Hotel Marabella recently opened in Spain. (Hard Rock)

Hard Rock Hotel Marbella, near the southern tip of Spain, opened July 14. The property, which underwent a full renovation, was acquired in June 2021 by Stoneweg and Bain Capital Credit, the real estate investment firm. It is managed by Palladium Hotel Group.

The Seminole Tribe is the parent entity of Hard Rock International.

“We are delighted to announce the launch of Hard Rock Hotel Marbella in Puerto Banús, one of the most stunning parts of the Costa del Sol,” Jesús Sobrino, CEO of Palladium Hotel Group, said in a statement. “Puerto Banús is a perfect destination for the Hard Rock Hotels brand and its magnificent offering. Its inimitable style, it’s gastronomic and leisure offering and its eagerness to impress guests will make this hotel a reference point for the area. We are convinced that Hard Rock Hotel Marbella is going to become a really key destination for visitors and residents in a very short time.”

The hotel features 383 rooms, including 64 suites. A VIP rooftop infinity pool and bar and a swimming pool surrounded by gardens are among the amenities. Memorabilia from Hard Rock’s collection on display include an acoustic guitar from Elvis Presley, a satin purple jacket worn by Prince and sequined dresses worn by Lady Gaga.

Studio Gronda, an international architecture and interior design firm, designed the venue, which blends Hard Rock’s signature design with elements that touch on Andalusian style and culture.

“We are proud to build on our success with numerous recent openings in Europe,” Graham Kiy, area vice president of hotel operations EMEA at Hard Rock International, said in a statement. “Hard Rock’s partnership with Palladium Hotel Group has been a great success in Ibiza and Tenerife. We are thrilled to expand to Marbella where we will integrate into the brand into the fabric of this much loved and vibrant destination.”