You are here
Home > Arts & Entertainment > Andrew Saunders named Seminole Gaming’s VP of entertainment

Andrew Saunders named Seminole Gaming’s VP of entertainment

HOLLYWOOD — Andrew Saunders has been named vice president of entertainment for Seminole Gaming. He is responsible for live entertainment programming at all six Seminole Gaming venues in Florida. He coordinates with venues, ticketing operations and finance and production partners.

Seminole Gaming venues – owned by the Seminole Tribe – include the 7,500-seat Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood, the 1,500-seat Hard Rock Event Center at Seminole Hard Rock Hotel & Casino Tampa, the 836-seat Seminole Center at Seminole Casino Hotel Immokalee and event space at Seminole Casino Coconut Creek, Seminole Brighton Casino and the Seminole Classic Casino in Hollywood.

Saunders (Hard Rock)

“Andrew Saunders joins Seminole Gaming with a wealth of entertainment experience and will be instrumental in advancing live events and entertainment opportunities,” Keith Sheldon, president of entertainment for Hard Rock International and Seminole Gaming said in a statement.

“As our extensive schedule of concerts and events gains even more momentum, Saunders will identify additional one-of-a-kind entertainment experiences for our guests.”

Saunders has more than 10 years of experience in negotiating and booking entertainment, including relationship management with talent, booking agencies and production companies. He most recently booked acts for the Microsoft Theater in Los Angeles, part of the Staples Center complex.

Saunders was also the director of booking for the Venue Coalition, a group of more than 70 arenas and 15 theaters in North America. He earned a degree in music industry and business from the University of Southern California, Los Angeles.

“I’m excited to continue bringing exceptional events and experiences to Hard Rock and Seminole Gaming guests as the entertainment industry begins to open its doors to in-person events,” Saunders said in a statement. “It’s an honor to be part of a team that focuses on unique guest experiences.”

More information is at