The new Hard Rock hotel concept – Reverb – opened its first location in downtown Atlanta in December.
The hotel was originally expected to open earlier this year.
Reverb Downtown Atlanta is adjacent to Mercedes-Benz Stadium, where the National Football League’s Atlanta Falcons play.
While the hotel will look a bit different from other Hard Rock properties, there’s an undeniable link to music, as well as some familiar amenities.
“Through our extensive research we understand the modern traveler is hungry for opportunities to connect with new people and encounter a melting pot of cultures and experiences,” Jim Allen, the chairman of Hard Rock International and CEO of Seminole Gaming, said in a statement. “To meet those aspirations, we crafted a unique hotel brand that is the ultimate sanctuary for the dynamic needs of today’s travelers, but also has a clear Hard Rock feel to it through music.”
The Seminole Tribe is the parent entity of Hard Rock International.
Reverb is 11 stories high and has 195 rooms. There are workspaces, common areas and a rooftop bar. The customary Constant Grind Coffee & Bar is onsite – a café by day and a bar at night offering beer, wine and spirits.
The hotel has a dedicated performance area for live music featuring local talent and, like other Hard Rock hotels, Reverb has a Body Rock Fitness Center.
The hotel and its rooms are heavy on tech-amenities. Guests can use an in-room Amazon Alexa to access a city guide with the voices of famous musicians who recommend local hot spots where hometown music acts are performing. At Atlanta’s Reverb, you’ll hear musicians like Big Boi, CeeLo Green, Larkin Poe and Microwave offer suggestions.
The Alexa is also customized for guests to control lighting, playlists, entertainment options, and other smart room controls like requesting fresh towels and hotel information.
Rooms are available with king or double queen beds and the “Roadie Bunk Room” has a set of three queen bunk beds, two private baths, a karaoke machine and smart TVs. Rooms start at $99 a night.
“Reverb Radio” is playing throughout the hotel’s public areas. Hard Rock officials said the special areas are a take on the classic boardroom, but designed to resemble a radio station.
In addition there are co-working spaces and private “Sound Booth” areas, which are soundproof rooms that are equipped with a Fender guitar for personal jam sessions or a quiet space to make a phone call.
A second Reverb location in the Sonoma County, California, city of Cotati is still scheduled to debut sometime in 2021, after an original opening date of summer 2020. The property is near vineyards and wineries and is expected to have 150-rooms.
Reverb Downtown Atlanta is located at 89 Centennial Olympic Park Drive NW. For more information and to make a reservation, go to reverb.hardrockhotels.com.