Hard Rock International’s 25^th annual Pinktober fundraising initiative has partnered with athlete partners for an auction of exclusive sportswear with all bids benefiting the fight against breast cancer.

Offerings include Hard Rock brand ambassador and global soccer legend Lionel Messi’s autographed pink cleats, worn during the 2024 MLS Cup Playoffs in November. Oracle Red Bull Racing, Hard Rock’s official cafe, casino, and hotel partner, will contribute autographed racing gear to the auction, including items worn by Max Verstappen and Sergio Perez, worn during the Formula 1 Mexican Grand Prix from Oct. 25 to Oct. 27 and Brazilian Grand Prix from Nov. 1 to Nov. 3. 

Both auctions are open now through Nov. 22 on QTEGO with all proceeds benefiting the Hard Rock Heals Foundation to support breast cancer awareness and research worldwide.

“We’re grateful to Lionel Messi, Max Verstappen and Sergio Perez for their exceptional contributions to Hard Rock’s Pinktober auction. These items not only amplify the mission of Pinktober but also highlight the global solidarity in the battle against breast cancer,” Stephanie Piimauna, senior vice president of People & Inclusion and chief Diversity & Inclusion officer at Seminole Hard Rock Support Services, said in a statement.

Visit hardrock.com/pinktober for more information and donate directly to the cause on Benevity.