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Hard Rock’s second Reverb hotel lands in Sonoma County

Sonoma County in Northern California is well known for its winemaking and mild weather. Those traveling to the region will soon be able to experience a new Hard Rock hotel concept as well.

Reverb by Hard Rock Sonoma Wine Country is set to open in the summer of 2020 in Cotati, about 10 miles south of Santa Rosa.

The 150-room property will be Hard Rock’s second Reverb – the first is scheduled to open in Atlanta early next year. The Atlanta Reverb is being built near Mercedes-Benz Stadium, home of the National Football League’s Atlanta Falcons.

Cotati, with a population of fewer than 8,000, is located near dozens of renowned vineyards and wineries. Reverb Sonoma will be the city’s first hotel.

The hotel will feature a slew of indoor and outdoor areas and amenities and is designed to cater to music fans in an area with an “eclectic musical background and first-class wine offerings.”

Reverb’s “roadie bunk rooms” are designed for groups featuring six queen bunk beds and a karaoke machine. (Courtesy HRI)

“The city of Cotati is the perfect location … as it is known as a music town and features several music festivals throughout the year, along with its small-town charm,” Todd Hricko, SVP of global hotel business development for Hard Rock Hotels said in a statement.

Cotati is also home to Sonoma State University and the Green Music Center, a world-class musical venue.

The east side of Reverb Sonoma will feature a large 10,000 square foot plaza area where the community can gather for public events including musical performances by local and national acts.

The new property is expected to give the city an economic boost by creating 50 to 60 new jobs and providing support to local businesses.

Reverb Sonoma is a partnership between Cotati Hotel LLC and Hard Rock Hotels.

“The Molinaro Family is thrilled to be partnering with Hard Rock Hotels in the creation of the game changing Reverb by Hard Rock here in Cotati,” Ken Molinaro, managing member of Cotati Hotel LLC said in a statement. “As a local family, we are dedicated to doing business locally and [are] very focused on creating an environmentally-friendly hotel. We are thrilled Hard Rock shares in our vision.”

Hard Rock International has 28 hotels in its portfolio across the globe. HRI’s parent entity is the Seminole Tribe of Florida.
More information about Reverb is available at reverbhotels.com.

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Damon Scott
Damon is a staff reporter for The Seminole Tribune. Prior to moving to Florida, he was a reporter and editor for print and digital publications in his home state of New Mexico. When Damon’s not working on a story, you’ll probably find him at a hot yoga class or splashing around on some South Florida beach. Send him an email at damonscott@semtribe.com.

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