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Hard Rock teams up with Snapper Rock on swimwear partnership

Hard Rock International announced Feb. 19 a partnership with Snapper Rock, a lifestyle swimwear brand, to launch an exclusive swimwear collaboration called The Hard Rock x Snapper Rock Collection.

The collection features the iconic Hard Rock logo and unique guitar print and comes with Snapper Rock’s signature UPF50+ protection infused swimwear.

“We are thrilled to collaborate with Snapper Rock on our exclusive line of UPF50+ swimwear that fans will be able to enjoy on vacations for years to come,” said Benito Mendez, VP of merchandise, ecommerce, and licensing for Hard Rock International.

“Through this collaboration, we’re able to bring high-quality, sun-safe beachwear to fans of all ages and further our strategic initiative to expand Hard Rock’s retail line through strong partnerships.”

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